- 200 million Americans, over 65% of population, own a cell phone 80% of people ages 18-34 own a cell phone 85% of people 18-34 actively use text messaging 25 billion text messages sent in 2005 - up from 5 billion in '04 Wireless advertising grew from $1 to $5 billion industry in 2005 Significant growth in above categories expected thru 2015 SOURCES: CTIA, WSJ, USA TODAY, JACOBS MEDIA
- The Yankee Group reported in March 06 that revenue from mobile data services in 05 reached upwards of $5.88 billion, and by 2008, that revenue could reach $28.96 billion
- CMS (June 2005): It looks certain that we will see global SMS volumes exceeding 1000 billion messages in 2005. In the space of just a few years, mobile messaging has become an immense global industry generating over $55 Billion USD in 2005, the largest portion of this revenue comes from simple SMS, worth an estimated $35 Billion USD in 2005.
- Business Info (June 2005): Though the global technology sector had a tough time at the turn of the century, the mobile industry has continued to grow and total mobile subscribers worldwide passed 1.5 billion in 2004, from just 17 million in 1991. This growth in the subscriber base is expected to continue for the rest of this decade and cross the 2 billion mark by the end of 2005, and be over 3.5 billion by 2010.
- Major brands are shifting significant marketing resources to marketing via mobile phones, according to an independent survey of 50 brand name companies commissioned by Airwide Solutions, the mobile infrastructure software provider.
- By 2008, 89% of brands will use text and multimedia messaging to reach their audience, with nearly one-third planning to spend in excess of 10% of marketing budgets on the medium.
- In five years over half of brands (52%) expect to spend between 5% and 25% of total marketing budget on mobile marketing.
- 40% of brands have already deployed text messaging campaigns, and 18% have deployed multimedia messaging (MMS) campaigns.
- More than half (55%) of responding brands are unsure how to reach specific target audiences via mobile campaigns, 58% are unsure about how to implement and measure an SMS campaign, and 61% unsure how to implement and measure a multimedia message (MMS) campaign.
- The top three things that would make mobile marketing more attractive to brands are the ability to reach a specific target audience, information about how the user responded to a marketing message and proof that a message has been received by the user's handset.
- According to the survey, brands expect mobile marketing to become far more effective than traditional direct mail, with 47% expecting between 5% and 15% of recipients to request more information or a sample, and 34% expecting between 5% and 20% of recipients to undertake a financial transaction after receiving a mobile marketing message.
U.S. WIRELESS GROWTH
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U.S. WIRELESS GROWTH
200 million Americans, over 65% of population, own a cell phone 80% of people ages 18-34 own a cell phone 85% of people 18-34 actively use text messaging 25 billion...
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